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The Impact of Information Technology (IT) on Businesses and their Leaders
Andrew McAfee
Associate Professor, Harvard Business School
HBS Faculty Blogs are a forum for presenting and encouraging discussion of ideas and activities related to research, course development, and teaching conducted under the auspices of Harvard Business School. All opinions expressed are those of the faculty owner of the blog and respondents, not of the School.
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September 12, 2008

What Happens When You Treat a Nerd Like Proust?
The Boston-based Internet inbound marketing company Hubspot recently started its own version of Vanity Fair's Proust questionnaire (which was evidently inspired by the answers Marcel Proust gave to party questionnaires when he was 13 and 20). They asked me to complete it a little while ago and I jumped at the chance to pay back CEO Brian Halligan, who spoke to my MBA class and invited me to a Sox game this summer.

I liked the questions very much, and hope I did them justice. My responses have just been posted on Hubspot's web site. Check them out if you're interested, and leave a comment there or here to let us know what you think.







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